Flowers Who heritage

Ever wondered if roses could spill the tea on their rich heritage? Welcome to the Flowers Who Heritage Club, where every rose has its own backstory, beginning with our close and strategic relationships with breeders, hitting the farm, and making a splash worldwide. Forget vintage vibes, it’s all about the bloom’s lineage. Unearth the journey of each unique rose, from seed to stardom, and soak in the fame it’s earned globally. It’s not just a flower; it’s a legacy.

Experience the Legacy

At Natuflor, we’re proud to invite you on a journey through the rich heritage of our roses. With 29 years in the industry, since 1995, we’ve cultivated a reputation for excellence and reliability, ensuring that every rose carries with it a legacy of quality and craftsmanship.

“With 29 years in the industry, since 1995 we've cultivated a reputation for excellence”

Connecting with our Heritage and History:

Ana Bohórquez

PURCHASE COORDINATOR

During 21 years Natuflor S.A.S has given me a space to grow not just as a person but also as a employee, my commitment has always been to give the best alternatives for the company’s requirements, because I’m convinced that by performing our tasks with excellence, we contribute to the company’s growth, and in turn, we all advance together.
Having a meaningful job enables us to elevate our human condition, fostering personal growth and the development of greatness within us. I have had the privilege of working in the Purchasing Department.

Our commitment to preserving and celebrating the heritage and history of each rose is at the heart of everything we do. From the moment a seed is planted to the final bloom, we honor the legacy of our roses and the stories they tell, alongside the dedicated team members who have poured their passion and expertise into cultivating our roses for decades.

Natuflor proudly holds certifications such as Fair trade USA, ensuring fair treatment and wages for our workers. Additionally, we are truly honored to be recognized as Flor Verde, our latest 2023 achievement. This affiliation underscores our unwavering commitment to promoting sustainability and environmental stewardship within the floral industry.

Explore the Legacy

Download our latest seasonal catalog and explore the legacy of each rose in the Flowers Who Heritage collection. Discover the stories behind each bloom and find the perfect rose to become a part of your own legacy.

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