Floral trends that will shape this year's Valentine's Day
At Natuflor, we know that 2023 is bringing new and exciting floral trends that will shape flower arrangements and influence consumer demand for different types of blooms. With Valentine’s Day just around the corner, it is important to consider how these trends will affect flower demand on this romantic holiday.
Join us on this new year’s trends overview and get ready to keep up with these beautiful floral market tendencies!
A trend that will be particularly relevant for Valentine’s Day is the use of non-traditional flowers in arrangements. These include incorporating berries, branches, and other natural elements into bouquets, which provide a unique, rustic look. Nevertheless, classics never get old; and these elements can be combined perfectly with red rose varieties such as Freedom, Explorer, and Game On, and traditional whites like Mondial, Escimo, and Playa Blanca. An exquisite combination of classic and modern styles.
Another trend that we will find everywhere is using monochromatic color schemes in arrangements. Using a single color in the bouquet creates a clean, modern look. This trend allows the beauty of a single bloom to shine. Hearts is a great pick for this, due to its unique petal edges texture.
Sustainability is becoming more and more relevant for consumers, and this is another trend expected to affect the demand this Valentine’s Day. More people are looking to support local farmers and florists and choose blooms that are in season and responsibly grown. We already see this as Fair Trade certified roses are in high demand, guaranteeing top-rated blooms that are grown socially and environmentally conscious. At Natuflor, we are proud to say that each year thousands of our blooms positively impact hundreds of lives, and we look forward to strengthening this characteristic!
Lastly, bold and vibrant colors will continue to be trending in 2023. It is expected to drive demand for bright, eye-catching hues like hot pink (Lola, Hot Princess, and Pink Floyd) and orange (Free Spirit, Twilight, and Orange Crush), which can add a playful and fun element to Valentine’s Day arrangements. Here are some of our vibrant-colored beauties, it is needless to say, they will undeniably be trending in this spirited category.
Overall, the floral trends for 2023 reflect a desire for unique, sustainable, and spirited designs. As Valentine’s Day approaches, we can expect to see these trends reflected in the types of flowers and arrangements in high demand. 2023 is already here, and we are sure it will be a bloomistic year!
Do not miss any of these new year’s trends, and get your favorite Natuflor blooms ready!
